by Voyage | Apr 30, 2014 | Pitching
We just talked last week about this notion of idea plus execution for getting a producer to come to YOU for your project. In order to give your project a fighting chance, you’ve got to take action! This week, I want to dive in on what makes a project marketable. What makes an idea strong? What makes an idea ‘good’ (or appealing to buyers and producers)? – – A Good Idea is a Marketable Idea Ultimately, what it comes down to is whether an audience wants to consume it (or watch it). That’s when you have an idea that’s marketable. Pretty simple, right? Not quite that simple, unfortunately. If you keep up with our posts, you probably know by now that there is a vast amount of different markets within entertainment, so it’s definitely not a one size fits all business. It gets very niche and specific. What makes a good tent pole movie is totally different than an equally good indie drama… A great micro budget horror film is nothing like an edgy romantic comedy… What about a scripted drama for CBS? And this is just the beginning. How the Hook Comes Into Play The one element that comes into play in every market is really the notion of a hook. Presenting something with an extremely unique point of view can be a hook – but the hook doesn’t necessarily have anything to do with the content. For instance, in terms of subject matter, maybe your story is about polar bears in the North Pole. That’s the subject matter. It’s not a hook. Here’s the hook: the bear was...
