3 Critical Elements of a Successful Crowdfunding Campaign

The Key to Getting Your Project into Production   For creators like us, generating content comes pretty naturally (excluding the occasional writers block of course). That’s why we do what we do. But as you probably have experienced first hand, writing and conceptualizing isn’t always the hard part; it’s money. Finding investors who are interested in funding your project can be incredibly difficult. It’s the ultimate catch 22 in a creator’s life—investors want to give money to projects that are well known and bound for success, but a project can’t become well known and successful without money from investors. If you don’t have a very generous great uncle waiting in the wings to donate to your creative project, I have the perfect solution to help you out with this age-old dilemma… ***Crowdfunding*** Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet (google.com). Whether or not you’ve heard of crowdfunding before, I’m here to tell you that it should absolutely be on your radar as a tool to finance part (or all) of your project. Websites like Kickstarter.com and Indiegogo.com give you the chance to get your project or ideas off the ground without having to go out and solicit investors the traditional way. These crowdfunding platforms by nature create a reciprocal relationship between investors (who pledge money) and creators (who offer various perks to backers who donate). And it works because everyone is benefiting from the partnership, and the momentum that comes with having so many supporters is exactly what you...

Establishing your online writing presence

How to untangle the web “Googling yourself” has sort of become the punchline of the digital era—it’s degraded as a vain and silly pastime of the erstwhile millennial. But let’s not get ahead of ourselves here. Far from just an ego trip, Googling yourself can be crucial to building your online presence as a writer. I’d like to encourage you to Google yourself right now. Take a moment, I’ll wait. What are some of the first pages that pop up. Your social media sites—Facebook, Twitter, LinkedIn, your personal blog? Or is Google drawing a big blank? There is a time and a place for the reclusive, mysterious, off-the-grid writer—but falling into that description can be dangerous for the up and coming. The Internet makes it easier than ever for producers, directors, and financiers to find out what you’re all about. And social media searching has become more and more commonplace as a tool for weeding out the unprofessional or unmotivated writers from the writers with serious passion and marketability. Make no mistake: the question on the forefront of a producer’s mind is going to be “how can I market this?” If your website or blog has any sort of following, it means your Internet presence comes with a built-in audience AND that you’ve already got a huge advantage over the throngs of other writers trying to get noticed! It gives the producer a sort of “cheat” into your market—they’ll thank you for having less work to do to create a finished product that people will watch. With so much riding on the kind of persona you exhibit online, there’s...

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