by Voyage | May 2, 2014 | Audience, Entertainment Business
Know Your Market We always recommend starting at the end of the game. The end of the game is when you have audiences watching your content. Ultimately they are the buyers of the material and everyone else between you and them is basically trying to interpret and predict their needs, so you too will be well served to understand who your audience is and then develop the right product that they will want to “consume”. If you don’t know who your audience is, then you really don’t know what market you’re operating within. When I say market, I mean like are you operating as a studio, like a studio project. Is this a cable television project? Is it a network television project? Is it a meaning maker project? Is it an indie film? Is it a digital web series? What is the market that you’re operating within? In turn if you don’t know what market you’re in, then you won’t know how to potentially do two things: 1. Budget: You won’t know how to write the right material, meaning you won’t be creating the type of material that’s needed for that kind of market at the right price, meaning you can’t make $150 million web series, but you can make $150 million studio movie. That’s just a broad example of how the market’s going to dictate the budget. 2. Tone: You won’t know how to write your screenplay to hit a specific budget or you won’t know what budget you need to target and then you won’t know the correct tone. For example, a made for TV movie has...
