by Voyage | Feb 24, 2015 | Book to Film
Unless you’ve been hiding your head under a rock, then you know how hot Book Trailers are… All the major publishers use them to promote their books – Penguin, Random House, Harper Collins, and others… And self-published authors now follow suit, with trailers of their own. Book trailers simply make sense when it comes to book promotion… People are much more likely to buy a product when they see a video about it Trailers are visually exciting and entice readers more easily than text They can be used effectively on all the social media platforms like YouTube, Facebook, Vimeo, Twitter, Instagram, etc. They act as a great centerpiece to an author website Unlike paid ads, they live forever, garnering more and more organic views over time As an art form, book trailers are just beginning, but already it’s easy to see what separates the great ones from the lackluster. A great book trailer is cinematic. They are filmed and edited by talented professionals – often with original footage, talented actors, professional voiceover, and exceptional filmmaking. A great book trailer piques a reader’s interest and makes them want to see more! Even celebrities and Hollywood heavyweights have taken notice of this new art form and its power to attract an audience… Check out this trailer for Neil Patrick Harris’ Choose Your Own Autobiography, starring none other than NPH himself. Or this trailer for One More Thing by B.J. Novak, starring B.J. Novak (“The Office”) and Mindy Kaling (“The Office”, “The Mindy Project”). And then there’s some cinematic book trailers that rival those of big-budget movies, shot using 4K...
by Voyage | Feb 11, 2015 | The Expert Network
Whether you love to do it or not, marketing your work is a necessity if you want it to reach people. So you’ve got all your marketing materials together, a logline, a treatment, a clever synopsis. Your pitch is ready to go, but you’ve forgotten one vital thing – visuals. We live in a primarily visual age. One where Instagram has overtaken Facebook as the premiere social media platform to be on, and one where Facebook has reinvented itself to showcase user photos in an effort to keep up. Twitter has shown that moreover, people digest text in smaller and smaller bites. They say a picture speaks a thousand words, and if you’re in it to win a shot at seeing your film on-screen, that has never been more true than right now. Why is visual marketing so important? Rouse an emotion. People make choices on feeling – capture a producer’s emotions, and you’ll have a better chance of capturing his signature on an option agreement Complement your worded materials in a way that: A. tells a story and then B. shows a story – this is a winning combo that works! Visuals tell a story in microseconds (a picture speaks a thousand words – multiple pictures can speak millions) Click Here to see examples of visual from our film project marketing Consider the film GRAVITY, directed by Alfonso Cuaron and starring Sandra Bullock and George Clooney. GRAVITY’s tagline is simple enough: “Don’t Let Go.” It communicates a simple message, and may or may not capture attention on its own. But then let’s take that tagline, and pair it...
