by Voyage | Feb 24, 2015 | Book to Film
Unless you’ve been hiding your head under a rock, then you know how hot Book Trailers are… All the major publishers use them to promote their books – Penguin, Random House, Harper Collins, and others… And self-published authors now follow suit, with trailers of their own. Book trailers simply make sense when it comes to book promotion… People are much more likely to buy a product when they see a video about it Trailers are visually exciting and entice readers more easily than text They can be used effectively on all the social media platforms like YouTube, Facebook, Vimeo, Twitter, Instagram, etc. They act as a great centerpiece to an author website Unlike paid ads, they live forever, garnering more and more organic views over time As an art form, book trailers are just beginning, but already it’s easy to see what separates the great ones from the lackluster. A great book trailer is cinematic. They are filmed and edited by talented professionals – often with original footage, talented actors, professional voiceover, and exceptional filmmaking. A great book trailer piques a reader’s interest and makes them want to see more! Even celebrities and Hollywood heavyweights have taken notice of this new art form and its power to attract an audience… Check out this trailer for Neil Patrick Harris’ Choose Your Own Autobiography, starring none other than NPH himself. Or this trailer for One More Thing by B.J. Novak, starring B.J. Novak (“The Office”) and Mindy Kaling (“The Office”, “The Mindy Project”). And then there’s some cinematic book trailers that rival those of big-budget movies, shot using 4K...
