How to Get Your Project to a Producer Who Will Buy it

How do I get myFlickr Creative Commons © Attribution License materials to a Producer? This is a question I often get asked. It’s a great question. In fact, it’s the primary reason that people get in touch with Voyage Media to begin with. The funny thing about it is that they’re usually thinking in terms of how do I get the contact information for a certain person? Or how do I get my material in front of somebody? And the reality is that the answer is very different from what they think they need, because they’re asking the wrong question.


If you have a film or television project you want to sell, the key question you should be asking is: How do I get a producer to chase me for my project?

I’m going to break this question down into different components and give you the answer to each one.

Why Voyage Media Doesn’t Give the Easy Answer

Our entire business is built around answering this question—meaning everything we do at Voyage, whether it’s a service or we do it for our own projects—everything we do is about getting your material in front of actual buyers. But it has nothing to do with, or very little to do with getting someone’s contact information.

I could teach you how to find contact information through a page resource called And I can certainly teach you how to research names and find buyers and get their contact information. That’s easy. I could even give you the names and phone numbers of 6,000 producers. But it would be difficult for you to use that information in a way that would have any impact whatsoever, as it relates to getting a result for your project.

Breaking Down the Key Question

When you’re breaking down the key question, you want to think in terms of what an audience will buy. So start by asking: What does a producer in my market need? Then there are sub questions or expanded questions to that, which include:

  • Who is my audience?
  • What does my audience need?
  • Who are the producers that satisfy that audience, and what do they need?

This is how the whole market works. It’s about being in the business of satisfying or delivering on the various constituents of the market and fulfilling THEIR needs.

When you’re in the business of identifying what a producer needs, and then being able to deliver on it, then the producer should, in effect, come looking for you. That’s where the whole business of making a movie or a television show starts.

Over the next few weeks I’m going to answer these questions so that you can learn exactly how to get a producer to chase you for your project. Stay tuned and sign up for our email list to get more information.



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