by Voyage | Jun 1, 2010 | Uncategorized
HOW TO TELL WHEN TO “TECH UP” OR SCALE BACK There’s an ongoing, ancient debate in the world of pitching: how high-tech or low-tech should a pitch be? Does it really matter? Does the audience really care? At Voyage, we’ve worked on totally immersive pitches for clients like Ferrari World and Le Reve for Wynn Las Vegas that go way beyond the standard 2D deck. But that doesn’t mean they’re always high tech. Sometimes a smart person armed with a dry-erase pen and a white board is a lot more convincing than a highfalutin, hard-to-follow, complicated series of do-dads and wing-nuts… So all this raises a big question: How do I know which pitching platform works best for my concept? We all know that technology is evolving at an exponentially faster rate than ever before. With the advent of hardware like the iPad and portable projectors (built into your cellphone!), it’s really easy to get bogged down by the infinite possibilities of where your presentation can go… Do I go the interactive route? Something a client can touch and feel on an iPad, iPhone, or something else? Or do I create a deck, but make it larger than life and sexy? Should I just pound insane amounts of caffeine or 5-Hour Energy’s and wing it? According to the renowned Venture Hacks, the first and most important thing you need to identify is whether or not you’re dealing with a simple concept, or a high concept. Once you identify this, you’ll be able to tell which pitch route to go – the Lo-Fi route, or the Interactive. Lo-Fi – If...
