CHAPTER 1
WHAT IS BRANDED CONTENT?
Lesson 1-1: What is Branded Content? ( 3:23 )
Lesson 1-2: The Dollar Shave Club ( 3:07 )
Lesson 1-3: What is your brand all about ( 3:38 )
Lesson 1-4: Communication with your brand is key ( 1:22 )
CHAPTER 2
BREAKING INTO THE BRANDED CONTENT INDUSTRY
Lesson 2-1: Compromising VS. Collaborating ( 3:13 )
Lesson 2-2: Branded Content VS. Commercials ( 4:31 )
Lesson 2-3: Understanding Budgets ( 8:02 )
Lesson 2-4: Getting the Gig ( 7:17 )
Lesson 2-5: Production “Making it All Happen” ( 6:48 )
CHAPTER 3
FROM PITCHING TO GETTING THE JOB AND EVERYTHING IN BETWEEN
Lesson 3-1: The Art of Pitching ( 7:12 )
Lesson 3-2: Proposals and Agreements ( 6:46 )
Lesson 3-3: Power of YouTube ( 1:25 )
Lesson 3-4: The Candid Campaign ( 1:14 )
CHAPTER 4
BRANDED STORYTELLING
Lesson 4-1: Character Arc and the Heroes Journey? ( 4:58 )
Lesson 4-2: Creating the Brand Experience ( 20:15 )
Lesson 4-3: Multi-Channel Networks ( 8:30 )
Lesson 4-4: Competition and Monopolies ( 9:56 )
Lesson 4-5: Content curating and distribution ( 9:37 )
CHAPTER 5
DEFINING YOUR TASTE
Lesson 5-1: What is a tastemaker? ( 3:14 )
Lesson 5-2: Becoming a tastemaker ( 17:15 )
Lesson 5-3: The Dive: Building your reel and working for free ( 3:14 )
Lesson 5-4: No Means Not Yet ( 1:23 )
Lesson 5-5: Keeping it evergreen ( 7:18 )
Lesson 5-6: Curating content from a documentary ( 7:50 )
Lesson 5-7: Refine your pitch ( 4:14 )
CHAPTER 6
YOUR WORTH, YOUR BRAND
Lesson 6-1: Lesson 6-1: Don’t Forget Your Brand ( 7:25 )
Lesson 6-2: Reaching out to sponsors ( 6:30 )
Lesson 6-3: Pitch Deck ( 11:50 )
Lesson 6-4: Starting somewhere ( 8:02 )
Lesson 6-5: Finding ways to collaborate ( 5:00 )
CHAPTER 7
CAPTURING THE LOOK
Lesson 7-1: Having a shot list ( 14:09 )
Lesson 7-2: Creating character ( 3:16 )
Lesson 7-3: Shooting stylistically ( 4:41 )
CHAPTER 8
EFFECTIVELY STRUCTURE YOUR CONTENT
Lesson 8-1: The interview ( 1:41 )
Lesson 8-2: Breaking down a video ( 21:31 )
Lesson 8-3: What to post, Where to post and When to Post: Social Media Mayhem ( 11:29 )
CHAPTER 9
BE UNIQUE, MAKING YOUR BRAND STAND OUT
Lesson 9-1: Your voice! Your channel! ( 19:35 )
Lesson 9-2: Growing your company ( 7:52 )
Lesson 9-3: Logos and hiring a designer ( 1:59 )
Lesson 9-4: Backlinking ( 3:56 )
