How to Develop a Fundraising Video

$20.00

Learn how to make a compelling message for a fundraising video for your non-profit or organization. Learn how to craft a storyline, speak to your audience, make your video engaging, create a call to action, and make a production plan. Creating an effective fundraising video is a powerful way to engage your members and grow your reach.

Running Time: 77 Minutes, 3 Chapters, 15 Lessons

CHAPTER 1

DEVELOPING THE STORY

Lesson 1-1: Making people care. ( 2:47 )

Lesson 1-2: Choosing your numbers and embracing your limitations. ( 4:38 )

Lesson 1-3: Defining your story. ( 3:08 )

Lesson 1-4: Defining your audience. ( 5:11 )

Lesson 1-5: Discovering your resources. ( 4:35 )

CHAPTER 2

WRITING THE SCRIPT

Lesson 2-1: Building your Script ( 5:49 )

Lesson 2-2: Capturing your audience. ( 4:37 )

Lesson 2-3: Keeping the audience’s attention. ( 6:01 )

Lesson 2-4: What is going to make the most impact. ( 5:16 )

Lesson 2-5: The call to action. ( 5:07 )

CHAPTER 3

PLANNING TO PRODUCE

Lesson 3-1: Plan of attack – production. ( 7:23 )

Lesson 3-2: Produce. ( 7:54 )

Lesson 3-3: Syndication ( 7:27 )

Lesson 3-4: The residual value of your video ( 5:52 )

BONUS

BUILDING AUDIENCE

Best YouTube practices for posting your fundraising video. ( 1:55 )

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Teacher Bio

Stephanie Belsky

Stephanie Belsky is a digital marketing and content strategist with over ten years of experience, working with YouTube digital networks like BigFrame and digital platforms like College Humor.