CHAPTER 1
DEVELOPING THE STORY
Lesson 1-1: Making people care. ( 2:47 )
Lesson 1-2: Choosing your numbers and embracing your limitations. ( 4:38 )
Lesson 1-3: Defining your story. ( 3:08 )
Lesson 1-4: Defining your audience. ( 5:11 )
Lesson 1-5: Discovering your resources. ( 4:35 )
CHAPTER 2
WRITING THE SCRIPT
Lesson 2-1: Building your Script ( 5:49 )
Lesson 2-2: Capturing your audience. ( 4:37 )
Lesson 2-3: Keeping the audience’s attention. ( 6:01 )
Lesson 2-4: What is going to make the most impact. ( 5:16 )
Lesson 2-5: The call to action. ( 5:07 )
CHAPTER 3
PLANNING TO PRODUCE
Lesson 3-1: Plan of attack – production. ( 7:23 )
Lesson 3-2: Produce. ( 7:54 )
Lesson 3-3: Syndication ( 7:27 )
Lesson 3-4: The residual value of your video ( 5:52 )
BONUS
BUILDING AUDIENCE
Best YouTube practices for posting your fundraising video. ( 1:55 )
