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How to Crack the Kickstarter Code

$30.00

Learn how to build a successful Kickstarter campaign – Establish credibility, create a powerful design, and discover the best way to reach your audience effectively. Identify and engage your project’s target audience, inviting them to invest in a project they can take ownership in.

Running Time: 70 minutes, Three Chapters, 17 Episodes

SKU: INFS546. Category: .

 

CHAPTER 1: GETTING STARTED

How to Pitch Your Project?

Lesson 1-0: How the Crowdfunding Landscape Has Changed (new)

Lesson 1-1: Essentials: Why is design, credibility, and outreach essential?

Lesson 1-2: Success: What works for successful Kickstarter campaigns?

Lesson 1-3: Campaign Length: How long should my campaign be?

Lesson 1-4: What should be in my Kickstarter video?

Lesson 1-5: How much should my goal be?


 

CHAPTER 2

DESIGNING YOUR CAMPAIGN

Lesson 2-1: Story: How to tell the story of your project visually?

Lesson 2-2: Design: How to effectively use video, story and rewards?

Lesson 2-3: Rewards: What should my rewards be?

Lesson 2-4: Credibility: How to establish credibility for your project?

Lesson 2-5: Web Series: What’s specific to a web series campaign?


 

CHAPTER 3

LAUNCHING YOUR CAMPAIGN

Lesson 3-1: Outreach: How to effectively reach the audience for your project?

Lesson 3-2: Launch: How should I run my campaign?s

Lesson 3-3: Collateral: What print, digital, and graphic assets are important?

Lesson 3-4: Awareness: How can you build awareness that encourages pledging?

Lesson 3-5: Messaging: What is the best way to message your pitch and how often?


 

BONUS:

What are some outside the box tips that work to get more people to know about and pledge your campaign?

Kickstarter Tips: Kickstarter for Business (new)

Kickstarter Tips: Kickstarter vs. Indie-Go-Go (new)

Kickstarter Tips: Creating Social Media Buzz (new)

What to Expect with Crowdfunding Campaigns

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Teacher Bio
Justin Massion
Justin Massion is the Director of Crowdfunding Services at FilmBreak . He successfully helped raise over $220,000 as Marketing Director for Marc Zicree’s Space Command on Kickstarter , helping the campaign to exceed its goal of $75K to reach $221,267 with 2,965 backers in just 8 weeks. He also helped Sean Astin raise over $66,000 for his political radio show, Vox Populi and Bosse Tools to raise over $64,000 for a new line of ergonomic shovels.

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