CHAPTER 1: GETTING STARTED
How to Pitch Your Project?
Lesson 1-0: How the Crowdfunding Landscape Has Changed (new)
Lesson 1-1: Essentials: Why is design, credibility, and outreach essential?
Lesson 1-2: Success: What works for successful Kickstarter campaigns?
Lesson 1-3: Campaign Length: How long should my campaign be?
Lesson 1-4: What should be in my Kickstarter video?
Lesson 1-5: How much should my goal be?
CHAPTER 2
DESIGNING YOUR CAMPAIGN
Lesson 2-1: Story: How to tell the story of your project visually?
Lesson 2-2: Design: How to effectively use video, story and rewards?
Lesson 2-3: Rewards: What should my rewards be?
Lesson 2-4: Credibility: How to establish credibility for your project?
Lesson 2-5: Web Series: What’s specific to a web series campaign?
CHAPTER 3
LAUNCHING YOUR CAMPAIGN
Lesson 3-1: Outreach: How to effectively reach the audience for your project?
Lesson 3-2: Launch: How should I run my campaign?s
Lesson 3-3: Collateral: What print, digital, and graphic assets are important?
Lesson 3-4: Awareness: How can you build awareness that encourages pledging?
Lesson 3-5: Messaging: What is the best way to message your pitch and how often?
BONUS:
What are some outside the box tips that work to get more people to know about and pledge your campaign?
Kickstarter Tips: Kickstarter for Business (new)
Kickstarter Tips: Kickstarter vs. Indie-Go-Go (new)
Kickstarter Tips: Creating Social Media Buzz (new)
What to Expect with Crowdfunding Campaigns
