CHAPTER 1: GETTING STARTED
How to Pitch Your Project?
Lesson 1-0: How the Crowdfunding Landscape Has Changed (new)
Lesson 1-1: Essentials: Why is design, credibility, and outreach essential?
Lesson 1-2: Success: What works for successful Kickstarter campaigns?
Lesson 1-3: Campaign Length: How long should my campaign be?
Lesson 1-4: What should be in my Kickstarter video?
Lesson 1-5: How much should my goal be?
DESIGNING YOUR CAMPAIGN
Lesson 2-1: Story: How to tell the story of your project visually?
Lesson 2-2: Design: How to effectively use video, story and rewards?
Lesson 2-3: Rewards: What should my rewards be?
Lesson 2-4: Credibility: How to establish credibility for your project?
Lesson 2-5: Web Series: What’s specific to a web series campaign?
LAUNCHING YOUR CAMPAIGN
Lesson 3-1: Outreach: How to effectively reach the audience for your project?
Lesson 3-2: Launch: How should I run my campaign?s
Lesson 3-3: Collateral: What print, digital, and graphic assets are important?
Lesson 3-4: Awareness: How can you build awareness that encourages pledging?
Lesson 3-5: Messaging: What is the best way to message your pitch and how often?
What are some outside the box tips that work to get more people to know about and pledge your campaign?
Kickstarter Tips: Kickstarter for Business (new)
Kickstarter Tips: Kickstarter vs. Indie-Go-Go (new)
Kickstarter Tips: Creating Social Media Buzz (new)
What to Expect with Crowdfunding Campaigns